Objective of the course
The creation of a product or a new process characterized by a high rate of technological innovation is often conducted within technical functions. On the other hand, innovation must be subject to appropriate communication within the business organization as well as with any targeted audience. The aim of the Global Marketing training course is to acquire all the competences and skills necessary to plan and manage marketing innovation having analyzed the peculiarities of said activity. The objective of the training is to develop rapid sales results in the global market.
Topics covered in the training course
Methodology of the training course
The Global Marketing training course provides useful information to understand and implement business innovation in non-technical areas, favoring the interaction between the trainers and students (live business case studies). The course also provides exercises specifically designed to allow a practical comparison among the ideas emerged during "team work".